Jingle Production & Sonic Branding

A good jingle does in five seconds what a billboard does in five words — it makes people remember you. Whether you need a radio jingle, a catchy hook for social ads, or a full sonic identity for your brand, we’ll match you with a vetted production partner who writes, produces and delivers broadcast-ready audio. Tell us about your brand below — matching is free.

What our partners produce

  • Radio and TV jingles — original melody, lyrics and production, delivered in broadcast-ready formats and cutdowns (30s, 15s, 6s)
  • Sonic logos and audio idents — the three-second signature that plays at the end of every ad, the way a streaming platform’s “ta-dum” opens every show
  • Full sonic branding packages — a consistent audio identity across ads, on-hold music, in-store audio, podcasts and app sounds
  • Jingle refreshes — modernising an existing jingle your customers already know without losing the recognition you’ve built
  • Social-media audio — short-form hooks and branded sounds built for reels and short video

Jingles in English, Chinese and Malay

If your market is multilingual, your audio should be too. Our partner network includes producers who write and record natively in English, Mandarin Chinese and Malay — not translated afterthoughts, but lyrics written to scan naturally in each language, with native-speaking session singers. That matters for jingles more than almost any other format: a melody that fits English phrasing can fight Mandarin tones or Malay syllable stress, so the strongest multilingual campaigns are adapted by people who write in the language, not just translate into it. If you need one campaign to run across markets in two or three languages, say so in the form and we’ll match you accordingly.

How it works

  1. Brief us — use the form below: who the audience is, where the audio will run (radio, TV, social, on-hold), languages needed, and your rough budget.
  2. Get matched — we connect you with a vetted partner whose portfolio fits your market and style, and they’ll scope the project on a short call.
  3. Hear directions, not one guess — most partners present two or three musical directions as short sketches before producing the full version, so you steer early rather than react late.
  4. Receive final masters — full mix plus the cutdowns and stems you agree up front, cleared for the media you brief.

Tell us about your brand

Pick “Jingles & sonic branding” in the form and include the media it will run on, target market and languages, and any reference jingles or brands whose sound you admire.

What to expect on price

Jingle pricing is driven by three things: how much original music is written, who performs it, and where it runs. A simple sonic logo or a short jingle produced in-the-box sits at the affordable end; a fully produced jingle with session singers, multiple language versions and broadcast licensing costs more. Usage matters too — audio licensed for a national TV campaign is priced differently from a clip that runs on your own social channels. A good partner will quote after a short brief, and the budget brackets in the form are enough for us to make a realistic first match.

Jingle & sonic branding FAQs

What’s the difference between a jingle and sonic branding?

A jingle is one piece of music — usually with sung lyrics — made for a campaign. Sonic branding is the bigger system: a sonic logo, a consistent musical palette, and rules for how your brand sounds everywhere it makes noise. Many clients start with a jingle and grow it into a full sonic identity once it proves itself.

Do I own the jingle?

That’s set in your agreement with the partner — common models are a full buyout (you own the recording and composition outright) or a licence scoped to specific media and territories, which costs less. For a brand asset you’ll use for years, a buyout is usually worth the difference; either way, get the terms in writing before production starts.

Can you match the style of a famous jingle?

Partners can write in a similar style — upbeat retail, warm acoustic, cinematic — but they won’t copy an existing melody, which would infringe copyright and put your campaign at legal risk. References are still hugely useful: two or three examples of the feel you want will shape the first sketches more than a page of adjectives.

How long does a jingle take?

A straightforward jingle typically runs two to four weeks from brief to final masters — longer if you’re recording multiple language versions or a larger vocal arrangement. If you’re up against a campaign launch date, put it in the form.

What if I need music for a film or a longer video instead?

Then you’re after scoring rather than a jingle — see our film scoring service. For sound effects, audio post and video work, see sound design services.

No spam, no obligation — we’ll only use your details to connect you with the right partner, and matching is free.